Case Study FMCG & Consumer Goods

Private Label Promotional Bags for a FMCG Brand

FMCG & Consumer Goods · United Arab Emirates · 350,000 Bags

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United Arab Emirates

Market

350,000 Bags

Project Scale

FMCG & Consumer Goods

Industry

Project Narrative

Challenge, Solution & Result

A clear path from the brief to delivery — what was needed, what we did, and what it achieved.

The Challenge

A leading FMCG distributor planned a nationwide promotional campaign and required high-quality reusable shopping bags under its own private label. The bags needed vibrant multi-color printing, durable construction, and consistent branding across every unit. The project also involved multiple bag sizes, customized packaging, and a strict delivery schedule to support product launches at retail outlets throughout the UAE. Maintaining print consistency while producing large quantities within a limited production window was the primary challenge.

Our Solution

Glorex International developed a complete OEM manufacturing solution tailored to the client's campaign requirements. Our production team finalized product specifications, approved print artwork, and manufactured the bags using premium non-woven fabric with high-quality multi-color printing. Dedicated quality inspections were carried out throughout production to verify print accuracy, dimensions, and overall finish. Customized export cartons, product labeling, and shipping documentation were prepared to simplify inventory management and distribution after arrival.

The Result

The project was successfully completed and shipped according to the agreed timeline, allowing the client to launch its promotional campaign without delays. The reusable bags enhanced brand visibility across retail locations while delivering excellent durability and customer satisfaction. Impressed by the consistent quality, professional communication, and dependable export service, the client expanded its partnership with Glorex International for future private label packaging requirements.